Antonia Gammans
Head of Marketing & Partnerships
NEWSUBSTANCE
Antonia is an Events and Marketing Director, with over 10 years’ experience in creating and executing concepts for luxury brand events and installations.
During her tenure at Burberry, Antonia led the delivery of live music events, campaign launches, and Fashion Week shows. Partnering with BAFTA, she managed the annual Breakthrough Brits awards ceremony at Burberry’s Regent Street flagship store. She oversaw the global roll-out of new event formats, including the collaboration with artist Danny Sangra, and supported the curation of the fortnight-long Makers House exhibition. As Head of Marketing for The New Craftsmen, Antonia managed communications for all trade, e-commerce and store sales channels. She created and implemented the brand’s annual marketing strategy, telling the unique stories of its British craftspeople. Most recently, she has project managed digital content creation for socially-led experiences and campaign launches.